Social Business Conference 2012 (Lugano & Zürich)
The first edition of the Social Business Conference is a series of events held in Lugano and Zurich, Switzerland, on May 18 and 19, whose primary objective is “Raising awareness on the concept of Social Business in Switzerland to serve humanity's most pressing needs and spearheading new initiatives in the private, public and social sectors through Social Business”.
The keynote speaker will be Professor Muhammad Yunus, Nobel Peace Prize Laureate. Professor Yunus himself will grace the conference and interact personally with participants from various walks of life as he looks to promote his concept of social business throughout the world. Social Business aims to offer an alternative to profit maximizing businesses, utilizing economic tools to solve social problems in financially sustainable ways and fostering a more humane capitalism to change the world.